Early 2008 we were asked if we wanted to help out in making the next generation web site for Saab.

“Of course!” we thought before realizing that it’s going to be a web spanning over 50 markets, all with different demands and content. So what we did was a generic XML based framework that, with the proper back end, will be scalable enough and easily extendable to fit all those markets.

With a syntax similar to HTML or Flex it in its basic form allows for: animations, layouts, components, effects, legacy material, templating and styling using CSS. Besides that it may also be expandable with "modules" to add new features which require some more fine-tuning and logic.

Image viewer

Car configuration

Car highlights

Saab brand

Fully css controlled flash text